The magazine-as-roast-chicken analogy
- There should be a real feeling of anticipation before you begin reading.
- You should be excited about getting started on a nice bit of breast – the big main coverfeature that attracted you to the magazine. And it should be mighty satisfying...
- ...but there should also be delicious legs and wings – smaller features that are just as delicious as the main ones but that you didn’t necessarily buy the chicken for.
- And even when you think you’ve finished, there should be a few little regular treats – the oysters, say, or bit of crispy skin – that you tend to forget about before you actually start eating the chicken, but that when you remember about, you’re really glad the chicken’s, um, editor, implemented them some years ago.
- Even then – after the breasts, legs, oysters, skin and everything else have been eaten – there’s still some enjoyable picking to be done. Captions to be read, sidebars to be enjoyed, letter to be read; that sort of thing.
* Assumes you like chicken, and that, like me, you’re a breast man.
No pain, no gain
A year at MacFormat
107,423 Total words written
≈366 Average wordcount per day
612KB* Words generated
114.3MB Screenshots generated
607 Number of times I've written ‘Mac’
13 & 55 Favourite Future machine drinks
† Remarkably similar to the rat race and with just as much squeaking, but decidedly cuter. And with less Yersinia pestis.
* Aaaaaargh – a year's work! 600K! It would fit on a pissing floppy disk. Twice!
Ridding oneself of Fraggles
Funny.
Ma mamma tol’ me...
An open letter to the PR industry
I am writing to you today just to say hi and to explain a few things about how a journalist does his job and about how you can help me, MacFormat’s readers, yourself and your client.
Y’see, it’s all really, really simple. I know you have all sorts of other things to do – campaigns to formulate, ROI to track, lunches to have; those paradigms won’t shift themselves – but me, the journo-hack, basically just wants three things.
First and foremost – PR 101 – I want you to know about the product you’re representing. I don’t expect you to know every technical detail and be able to answer any arcane question I might have the temerity to put to you, but I think it’s fair to assume that you will at least be familiar with the broad brushstroke stuff. And for pity’s sake don’t confuse ‘marketing tag line’ with product knowledge; that’s just tiresome and I’ll get curiously polite on the phone.
Second, if I request a product for review, please send it in. Soon. I might be on the borderline of deciding whether I think it’s worth our readers’ time anyway, so I’m not going to chase it unless it’s a major release or some product I suspect is crap but that folks are in danger of buying. Failing that, let me know when I should expect it. Magazines are usually pretty tightly planned, so if I know your thing won’t arrive for another three weeks, that’s fine; I’ll just plan around it. And don’t dare try to pull the ‘I’m putting you at the top of the list’ line unless you actually are.
Third; press releases. This is kinda related to my first point. I really want to hear about your products, so make sure you have my email address for press releases. But only if they’re relevant. We’re a consumer Mac magazine; what possible relevance do you think your blanket, all-points email about a new PC laptop, enterprise SAN system or mobile industry awards has for us? Ah, yes, you didn’t think, did you?
All the fun stuff that you do – lunches, briefings in exotic locations, Christmas parties – is great, but all the corporate special-edition cocktails in the world won’t make up for any deficiencies in these three basic tenets, nor will it make me ignore all the utterly cretinous dribble we have to wade through on a daily basis.
Don’t be hurt. I love working with you guys and most of you do a great job, especially with some of the tat you’re given to market.
Hugs and kisses
I can't put flowers in my hair; I'm bald
From my diary next week
I fucking hate time zones.
I don't have the ability to write anything more; go and read the wife's blog instead.
Also, it was Dave's last day today. *Sniff* Bye, Dave and Mendy. *Sniff*
Webcam of wonder
The krazy kids at Dennis are obviously enjoying it. Here, accompanied by the note "Future Publishing forced to ban Tippex after staff bullying incident" is Barry's effort.
Nik wasn't to be outdone.
And then came this from Ross. "Ooooh. You should really nail that page furniture down more securely. Imagine if that had been an ACME anvil, for example."
It's not like they have magazines to publish or anything.
The Designer's Desktop Manual
There are some sample chapters up for browsing at the publisher's site, and if you want a copy – it's only £15 – you can buy it from Amazon; click here or on the graphic in the sidebar, and I'll get a little slice of commission from Amazon.
In other news, I tottered through to London on Thursday for a press briefing which was held at the O2. I now more than ever regret not making it down to Greenwich when 'the O2' actually was the Millennium Dome. It's a phenomenal building, and I'm really looking forward to next weekend's trip to see the Foo Fighters performing there.
When in Paris
I understand that the top line translates as “Your new best friend”, so I'm assuming the French call dogs man's best friend too. I understand that in response to one dog's question “But what does it have that we haven't?”, the other answers, “Dog, Oscar, dog”, and I imagine that there is some hilarious play on words there – ‘chien’ meaning both simply dog and something else – but without knowing what that ‘something else’ is, the whole thing takes on a surreal quality which is only heightened by how dazed I already am from this whole expo thang. Bleh.
In at the deep end
Despite a to-do list that is running to a third volume, MacFormat took the afternoon off to celebrate its recent circulation announcement that puts it as the highest circulating Mac magazine in the UK. (Actually, you can cut the pie in different ways to say the same thing about MacUser or Macworld, but as far as the bare stats go, MacFormat is #1.)
So we had lunch at a rather nice little Italian next to the weir and then went next door to a pleasantly grotty pub to play pool. I had to confess that this was essentially the first time I had ever played. And the wine and gin didn't really help. Despite this rather phenomenal handicap, James and I managed just to pull in front of Michelle and Graham to win four games to three. How very exciting. So this is what normal people did at university. As well as bonking like bunnies.
A little housekeeping: RSS
Also, this article on the ol’ Amstrad PCW brought back fond memories; my first proper computer was the PcW10 with its 'paper-white' display. I'm a LocoScript boy at heart.
And finally, below is the phenomenal volume of paper and assorted tat – note that the mug and pen are special Induction-branded examples, though you can't see it – from my official Future induction. Note too that the foil-wrapped thing is a lolly, not a condom; they don't encourage that degree of colleague interaction. Future. Is. The. Best. Better. Than. All. The. Rest. *beep*
Why the BBC will never distribute DRM-free TV programmes
Favourite email eva
Please can you call Phil Hadler @ FSC Music on no peeking, folks.
The message I took is 'Rock Frog £89'. He said you would know what that meant.
Thank you
Sam @ Monmouth Street Reception
Try saying the last sentence in an ominous voice: “He said you would know what that meant...” Also, I'd like to point out that this entire communication was intended for a colleague of mine, Chris Vinnicombe. I thought not working with Chris Finnamore at Dennis would have put paid to hilarious crossed wires...
Random fact I learned today: the phrase “the man on the Clapham omnibus” has been incorporated in Canadian patent jurisprudence. Canadian, I tell you. Madness.
The Three Thousand Dollar iPhone
With the announcement of the iPhone's price plans today, I dusted off my calculator (widget) and worked out how much an iPhone would cost me over the length of my mandatory two year contract with AT&T. The result is that if you choose the cheaper iPhone and the cheapest price plan, I'd be looking at just under $81 a month. Put another way, it's a total of just under $2000 for the whole of the two years, assuming I don't go over the bundled minutes and SMS allowance in that plan.
Want a better value deal? The 8GB iPhone allied with the $99/month plan would cost me a rather terrifying $2999 over the course of the contract, a price so neat and tidy that you wonder if someone has done this calculation before me...
Transcribe those prices straight to pounds sterling, and the more expensive options works out at £62 a month, and even that price makes me wince a little. It's impossible to calculate how much the iPhone and its data plans will be when it's available here in the UK. Normally, figuring out the UK price involves doing a straight conversion (halve the dollar price), then replacing the dollar sign with a pound sign on the original price, and splitting the difference depending on the size and attitude of the company involved. With phones, it's a wholly different matter. The price of the phone is much more at the whim of the carriers – apparently driving a hard bargain here in Europe, much to nobody's surprise – and is entirely bound up in the nature of the price plans.
All AT&T's price plans in the States, for example, include unlimited data for email and web browsing; that could turn out not to be the case in the UK, which could in theory mean that the handset itself is cheaper. (Why? The iPhone encourages people to use data, either by making web/email easier and more pleasant than ever, through using Web 2.0 apps, or just by pinging weather and stocks services for updates. The data traffic, if billable, ensures revenue in the future for the carriers and so they can further subsidise the cost of the handset.)
All of this makes me much less decided about buying an iPhone. Nothing has changed with the device itself – it's still a superb piece of immaculately-executed technology, and the spell I fell under when I had it in my hands in San Fancisco in January hasn't broken – but the figure of three thousand dollars sounds a hell of a daunting. Are you tempted?
* UK prices converted using the exchange rate of 0.50014
MacFormat: The definitive reaction to Leopard
Infinite Loop, start your photocopiers
Transparent menu bar; that's just so Vista, dude.
Downloads folder; Vista has that. (So does every bloody operating system if you create a new folder and can master your motor functions sufficiently to bash the letters D, O, W, N, L, O, A, D and S on a keyboard.)
Proper thumbnail previews; Vista got there first, though adding Quick Look makes the experience much richer.
Spaces; in damn near every Linux distro under the sun.
Parental controls; Vista, Vista, Vista, Vista.
OS-level backup; XP, for goodness' sake.
The point I'm making, here, folks, is that good ideas are good ideas; please don't get all arsey about who had them first. Integrate backup into an OS, and the users win. Give us proper thumbnail icons, and the users win. Put any good idea at all into an operating system, and the users win.
Apple's “Redmond, start your photocopiers” line is a very dangerous and frankly a little silly game to play. Grow up, please, boys and girls.
User Format
And boy does it feel weird disengaging from MacUser. I've worked there for almost five years – my first job after finishing university – and in that time have gone from a wet-behind-the-ears sonofabitch to an arrogant sonofabitch. I've acquired a bulging address book, met more nice people than many people can hope to meet in a lifetime, ditto utter wankers, laughed, cried (literally, genuinely), been proud of what we do, seen my wife get a job because of low-grade nepotism but keep it because of her talent, and much more besides. MacUser has given me skills, opportunities and earning potential afforded few lucky souls – a career, when you get down to it – and it'll always be a bit special for me for this and other reasons.
I'm going to love moving to a monthly title rather than a fortnightly one, though, and I'm a huge fan of what MacFormat have been doing over the last couple of years. There's a real enthusiasm at the magazine that I'm going to really enjoy being a part of; regardless of all this, however, I imagine I'll get a tad emotional as I take my leave from The Mighty ’User.
It remains a fantastic magazine for professionals – the perfect foil to MacFormat's more approachable, consumer-friendly approach – and I wish it and all the spectacularly gifted individuals behind the brand all my very best.
Onwards and westwards, folks; onwards and westwards.
CS3: The definitive verdict
Creative Suite 3 is finally here, and MacUser has spent weeks with the final betas to delivery the definitive verdict on this huge collection of applications. Go and read the reviews, and see what's new, what hasn't changed, and if you should upgrade. If you have a Digg account, please Digg this story too.
Like a jewel in the sun
The last couple of days saw me in Barcelona, working very hard and getting very little sleep. I visited once as a youth; quite fortunate, really, as this Photoshop CS3-beta-created panorama was about the closest I got to the city this time around – we barely had time to sprint to the Sagrada Familia and back. There are some more photos here.
It was while here that I came up with a slightly more sophisticated version of my definition of 'what is art'. Up to now, this was best summed up as "if you call it art, it's art", but by this definition I could call a paving slab – in situ, I mean, just part of a pavement – art, which I think many people would have a problem with. Theory 2.0 – and I'm not claiming this is original; it's just original to me, and may have/probably has been thought before – is that art is "anything created with the express purpose of being art". This usefully excludes a paving slab on a pavement, but allows for a paving slab to be shown in a white space gallery as part of an artist's reaction to or dialogue with his or her environment. Discuss.
C'mon! Work it!
Live coverage of Steve Jobs' keynote address
For official coverage of the event, we hope to cover the main event live. Traditionally, there's no Wi-Fi coverage in the hall during Steve Jobs' keynote, so I'll be connected via a data connection over Bluetooth to my mobile phone. It's a 3G/GPRS phone, though, so the connection should be plenty fast.
Details of this coverage are available on Digg, and we'd be most grateful if as many people as possible could Digg this story to promote it up the list; so long as the technology works, this will be the the fastest way to find out about the exciting new announcements.
iPhone? Tablet Mac? Leopard? Video iPod? You can find out first with MacUser!
Power and effluence
Later in the evening, we decamped to Wax bar for the Dennis Christmas party. The theme was 'movie stars' – at which I pulled off my by now semi-traditional Dr Evil by painting on a scar using liquid latex – and there were predictably a very few good costumes. Some random chap did do a spectacular Child Catcher, but for my money, one of the best cozzies was created by the lovely chaps at PC Pro:
The only problem was that few people at the party had actually seen Being John Malkovich, and so they spent a remarkably large proportion of the evening explaining their costumes to other revellers. Their response – "Malkovich, malkovich, malkovich. Malkovich!" – did nothing to clarify the situation to the bemused party-goers.
A Mac Using Christmas Lunch
Tony Tyler
His was an astonishing life, and his dignified death should prove heartening to us all: his last words, addressed to his mother-in-law, were: “I just want you to know, for when it’s your turn, that this [dying] isn’t actually so bad.”
MacUser Awards
Brennan's been busy
Fashion victims
From a release that arrived chez the magazine today:
“M Style, a new publication aimed at men and women in the Midlands with high disposable incomes, launches in September. M Style will be a quarterly glossy lifestyle magazine specifically targeting the Midlands, providing readers with all the latest news on shopping, style, fashion, grooming, living, eating, drinking and going out...”
So, basically, they've found a warehouseful of GQs, and will circulate them round the Midlands four months after they've appeared in London, where they'll appear to be cutting edge Midlands style bibles.
“The magazine will also include reviews and news on all the best places to be seen at...”
So... London then?
</tongue-in-cheek>
In other news, this list of common interview questions could prove very useful.
Bye bye, email
I've just lost all my work email, so here's a tip to ensure nobody else makes the same mistake.
My account was playing up, and in an attempt to track down the problem, I created another account with exactly the same settings. The original problem remained, so I trashed this second, 'duplicate' account. Because of the way Mail differentiates accounts – they're held in folders with names built from account details, such as POP-chris.phin@pop.dennis.co.uk – trashing an account with the same details also immediately erased all the mail held in my original work inbox. It's irretrievable except by rebuilding the directories with a data rescue tool.
The moral of the story: Don't create an account with the same settings as an existing account, or you run the risk of interfering with mail held in the original account.
I do have a backup, never fear, and as it's only a couple of weeks old, the interim mail should still be on the server ready to be pulled down once I've replaced the local mail folders with those from my backup, but it's inconvenient to say the least.
The great cover up
Macworld Awards 2006
Last night's
We also discovered a Fun New Thing, illustrated above, of taking pics of other people (or cats, obviously) with cameraphones and re-photographing them held over others' faces. Note: may only be funny in the wee small hours after a few glasses of cooking lager. Selected photographic evidence here.
The end of an era
Since I started at Dennis Publishing over three years ago, I've been making frequent visits to the greasy spoon across the road, Giovanni's. Me, I have an irrational fondness for this kind of caff, and Giovanni's twice-fried sausage sandwiches have seen me through many a drear morning. Tales of threats by health inspectors to shut the place down thanks to cockroach infestations never deterred me – "cockroach inna bun from Giovanni's, anyone?" – but today we suddenly discovered that this was the last day it would be open; the man himself was moving back to Italy. Quite why I felt I had to mark this occasion is beyond me now, but when I nipped out this afternoon to treat us all to an ice cream, I also bought him a bottle of wine, and got a teary, over-masculine handshake in return. How will I maintain my body shape now? To whom shall I turn to keep my cholesterol nice and high? Via con Dio, Giovanni...
Bye bye, Brennan
It's a measure of how tipsy I got that when Dave suggested food at McDonald's, my immediate reaction was 'OK then'. Over a McChicken Sandwich meal – you can't buy class – we talked of work and weddings. I recognise the stress he feels from both – my good lady and I reached a stage when we just didn't want to get married any more because it was causing so many problems.
Yesterday was spent pottering and tidying, and today is all about catching up on paperwork and trying to get ahead on next week's work. Oh, and watching the Muppets.
The eagle-eyed (and terminally-bored) may have noticed that I've updated the Work section to reflect my new job title. New business cards ahoy, methinks.
Um, that's it for now. This has been a pretty disappointing post, n'est ce-que pas?
All the best, Mr B.
My what a big one you have
A hard day's night
Tonight was a Christmas party from one of the companies in the market. Good time had by all, and I saw loads of folk I hadn't spoken to for ages. (It's very odd when your relationship with some people is formed and maintained through pre events.)
According to a rather fetching chap I met, I am "a chatty geezer". This was, I'm sure, a compliment, and appeared to be nothing to do with being talkative, or, in the lexicon of my rural Scottish youth, someone who is unclean. It appears to be something the kids are saying these days, despite the fact that he was older than me. The revelation could have something to do with instructing a group in the finer points of how to light and enjoy a cigar. Or maybe showing him from the bar at the foot of St Martin's Lane to Charing Cross station.
A most pleasant evening, and writing this up on the bus home while listening to trash pop appears to be doing wonders for any residual giddiness caused by mixing various cocktails with wine, beer, and a fuck-off Romeo and Julietta cigar very kindly paid for by the account of the company throwing the party. Many photos were taken, and if I can get some of the more entertaing examples from the paparazzi, I'll post them here for your amusement.
[ETA: The below picture shows New Cross in the still of early morning,shrouded in mist.]
*Blows raspberry* As predicted,
As predicted, it was spent largely writing for the magazine, and that's me just travelling home from the office now (it's 10:15 as I write this).
There are two small chunks of copy still to be written, but I have to wait until Monday before I have the information which will allow me to write them. As it stands, it's 6413 words long and currently backed up in a quite amusing number of different ways.
I'm going home now. Smell you later...
Gah
DAMN, DAMN, DAMN, DAMN, as professor Higgins says.
I feel better after that rant. Thanks for listening. I'll just leave the money on the sideboard as usual, yeah?
Work sux
The lateness of my copy has very little to do with me; I'm reliant on a project like this on so many other people getting stuff to me in time, and it pisses me right off that other people's lackadaisical attitude is costing me my own time.
I'm feeling more then a little pooped at the moment (archaic English expression meaning 'tired', just to anticipate any furrowed brows on the faces of American readers) and am in dire need of a decently long break. This weekend is going to be another marathon sesh trying to get this bastard project finished, and what with one thing and another, I can't remember the last time I had a weekend clear which I could waste as my fancy took me.
Ah well. Fine words butter no parsnips, as Captain Mainwaring says, and blogging does not a labs write. See you the other side of midnight, peeps.
Quietly dehydrating: it's better than working for a living
It really is a bastard of a process, with the result that what had started out as a four-step tutorial grew to an eight and then a twelve step, as I realised that we just couldn't fit all the detail needed into smaller tutorials.
However, once it's all working (and I'll post a link to the workshop once it's online in a few week's time) it really is pretty cool. Messages which have been tampered with in between being sent and being received display a warning that the message could not be verified (left), and if you're sending to someone who also has a digital signature set up, you also have to option to encrypt as well as digitally sign your email (right) adding a further layer of security.
Even better, because the S/MIME system used is pretty generic, Windows users can understand the signatures too. Outlook also recognises that messages are secured, though since with less sophisticated applications and webmail options all that happens is that your public key gets displayed as an attachment, there are concerns that people you're sending email to might think they're being infected with a virus. Some education needed, methinks.
It's not a foolproof system (many thanks to The 'Fold for the useful links to this useful article) but should help provide an extra level of security.
After an afternoon of tussling with Thawte's website (how folks with a life – ie no technical knowledge – are supposed to do this stuff I have no idea), both my personal and work email addresses have encryption certificates, allowing me to send entirely private emails to people.
In traditional Apple style, the implementation in Mail (the mail client included with Mac OS X) is very slick. All the process does is add a small encryption button to the compose window which you just have to click, and bam! private email.

And perhaps even more sweetly, it tells you which sent mails have been digitally signed with this smart graphic:

This is A Good Thing in general; the new site looks fresh and slick, and new features (such as native comments, the new BlogThis! bookmarklet, and the ability to post via email) are to be welcomed and applauded. The new templates look genuinely spectacular.
So why am I pissed off? Because I had just completed a workshop which featured Blogger, and I not only had to go through setting up and capturing all twelve screengrabs, but substantial chunks of the text had to be rewritten too. This on top of the floods of work piling up (to unashamedly mix metaphors... and split infinitives, why don't I?) was mind-buggeringly inconvenient.Bloody Blogger mumble mumble MindSay mumble grunt...
It's being held at Pierre Cardin's mansion, and the man himself will apparently be in attendance (wonder how much the company have paid him for all this?) along with the requisite gaggle of supermodels.
So: sun, sand, Cannes, supermodels.
Must. Lose. Weight.
(And yes, we were perfectly aware that 'back' is spelled incorrectly. It's a welcome back gift to her, as she will adore proofing it for us. My suggestion of adding a giant Post-it® note was greeted with enthusiasm but was considered to be taking the piss just that bit too much...)
