Aug 2010
‘Appropriate’ design
It sounds obvious to the point of trite, but it’s a
misconception and a mis-framing I see too often:
frequently, people talk about ‘good’ design as if
it’s some kind of empirical, objective ideal. I think
that sets the wrong priorities; you should think in
terms of appropriate design. People starting
a project with the former mindset might ask the
question “what’s a good font?”, while those starting
with the latter would ask “what’s the right font?”.
(Comic Sans is a bad font, right? Nah; it’s not one
of the greats, to be sure, but it’s usually just that
it’s used in inappropriate contexts.)
I was reminded of this when creating the sleeve and face for the movie I put together of Jenny’s grandma’s birthday, using one of the shots I’d taken of her birthday cake. I don’t usually do this kind of pastel, chintzy affair, but it’s entirely appropriate for this project.
I was reminded of this when creating the sleeve and face for the movie I put together of Jenny’s grandma’s birthday, using one of the shots I’d taken of her birthday cake. I don’t usually do this kind of pastel, chintzy affair, but it’s entirely appropriate for this project.
